Inline Nutrition
Deliverables
Website
www.inlinenutrition.co.nzInline Nutrition is a proudly New Zealand-made supplement brand dedicated to supporting health and fitness goals. From busy mums to elite athletes, Inline Nutrition offers high-quality products tailored for everyone striving to lead a healthier lifestyle.
Inline Nutrition partnered with us to refresh their online presence with a complete website rebuild. Their previous site had become outdated, difficult to navigate, and hindered by a clunky checkout process. As an eCommerce store, maintaining a seamless experience for existing subscriptions and customers was a top priority during the rebuild.
What We Delivered
- Reimagined Design: The site was given a fresh look with a clean, responsive layout, featuring a new typeface and a strong focus on Inline Nutrition’s signature teal blue.
- Content Optimisation: Working closely with the Inline Nutrition team, we condensed and simplified the site content, creating an intuitive and user-friendly format.
- Custom Visual Elements: To minimise text overload, we developed a full custom icon library for product descriptions, ensuring key benefits were visually engaging.
- Enhanced Functionality: A redesigned account section and an improved cart-to-checkout process were implemented, along with new integrations such as the "Refer a Friend" feature to drive new and repeat purchases.
Enhancements Since Launch
Since launching the refreshed website in 2023, several new features have been added to support the brand’s growth:
- Athletes and Ambassadors: Inline Nutrition now proudly showcases a roster of athletes and ambassadors who embody the brand’s values, strengthening its connection with health-conscious consumers.
- Store Finder Integration: A store finder tool was introduced to help customers locate Inline Nutrition products in physical stores, boosting accessibility and convenience.
- Review Carousel: A dynamic review carousel was added to highlight customer testimonials, building trust and encouraging potential buyers.
Outcome
The revamped website has elevated Inline Nutrition’s digital presence, providing an intuitive and engaging experience for customers. With the addition of athletes and ambassadors, a store finder, and customer reviews, Inline Nutrition has further solidified its reputation as New Zealand’s premier supplement brand.
We look forward to seeing Inline Nutrition continue to grow and inspire healthy living across the nation.
