Moi on George
Deliverables
Website
www.moiongeorge.nzMoi on George is Dunedin’s go-to destination for beautifully curated homewares, showcasing a handpicked selection of local and international designers. With a focus on thoughtful design and timeless style, Moi on George offers pieces for every person and every home.
Our Partnership
After working with owner Courtney on various minor updates over the years, we were engaged in late 2024 to give the Shopify store a full overhaul. The previous site relied heavily on third-party page builders, making content updates fiddly and slowing down site performance.
We installed a fresh, modern Shopify theme and reimagined the layout with a strong focus on bold collection highlights, new arrivals, staff picks, and featured designers—allowing vendor imagery to shine. The objective was to create a cleaner, more elevated aesthetic that was easier to manage and navigate.
What We Delivered
- Refreshed Design Language: A soft, neutral colour palette paired with a clean typeface and updated iconography created a refined and inviting online experience.
- Improved UX: A new mega menu now offers better visibility of categories and designers, streamlining navigation.
- Search & Filter Enhancements: A more intuitive search and filtering system helps customers find what they’re looking for quickly and effortlessly.
- Visual Storytelling: Heroing collections and featured products through strong visuals, giving space for brands and designers to be celebrated on their own terms.
Outcome
Launched in January 2025, the new Moi on George website reflects the brand’s commitment to quality and design. With a smoother shopping experience, improved structure, and elevated visuals, the new Shopify store sets the tone for continued growth and a stronger connection with design-savvy customers.
