CAFÉLAB
Deliverables
Website
www.cafelab.co.krCAFÉLAB is a brand of premium plant-based beverages designed to elevate the coffee experience. Created in collaboration with baristas, farmers, and food enthusiasts, CAFÉLAB’s almond and oat beverages are crafted specifically to complement coffee and tea, offering a plant-based alternative for discerning consumers.
In 2024, MILKLAB engaged us to design and build a Korean-branded version of their plant-based beverage line, CAFÉLAB, to cater to the Korean market. The objective was to create a bilingual website that accurately reflected the brand’s ethos and catered to a diverse audience.
What We Delivered
- Localised Design: Using Webflow Localisation, we developed a website that dynamically displays English or Korean copy based on the user’s locale and language preference. This ensured a seamless experience for both local and international audiences.
- Product Launch Focus: The site was designed to spotlight the launch of CAFÉLAB’s Almond and Oat flavours, with engaging visuals and content tailored to appeal to coffee enthusiasts in the Korean market.
- Bespoke Branding: The website was crafted to reflect CAFÉLAB’s emphasis on collaboration, quality, and innovation, using clean, modern design elements that resonate with the brand’s identity.
Outcome
The CAFÉLAB website has successfully launched, providing a user-friendly and visually appealing platform that connects with Korean coffee and tea lovers. The bilingual functionality ensures accessibility for a broader audience, positioning CAFÉLAB as a premium plant-based beverage choice in the Korean market.
