Elta Ego
Deliverables
Website
www.drinkeltaego.comElta Ego is a brand revolutionising social drinking with its range of non-alcoholic cocktails. Each drink features a unique trio of bioactive botanical extracts designed to boost mood, reduce social anxiety, and energise social interactions—all while being low in sugar, all-natural, and completely hangover-free.
Elta Ego partnered with us to create a compelling digital presence that would communicate the brand’s unique value proposition and appeal to health-conscious and socially active consumers. The goal was to highlight the brand’s innovative product line and position it as a leader in the growing non-alcoholic beverage market.
What We Delivered
- Prototyping & Design: A visually appealing and user-friendly website design was prototyped to reflect the brand's vibrant personality and commitment to wellness.
- E-Commerce Integration: The website was built to facilitate seamless online purchasing, with clear product categorisation and an engaging layout to showcase Elta Ego’s unique features.
- Storytelling: Through strategic content and design, we highlighted Ela Ego’s key benefits—mood enhancement, natural ingredients, and social enjoyment without the hangover.
Achievements Since Launch
Since the website launch, Paul, the founder of Elta Ego, has achieved significant milestones:
- Website Sales: Website sales have grown 10 fold in the last 12-months.
- New Flavours: The product line has expanded with the addition of five exciting new flavours, catering to a wider range of taste.
- Awards & Recognition: Elta Ego has won four prestigious awards, reinforcing its credibility and appeal in the market.
- Retail Expansion: The brand is now available in major supermarkets and stockists throughout New Zealand, increasing accessibility for consumers nationwide.
Outcome
Elta Ego’s dynamic online presence and Paul’s ongoing innovations have positioned the brand as a frontrunner in the non-alcoholic beverage space. The website continues to support its growth, connecting with health-conscious consumers and driving retail success across New Zealand.
